The $4.75 trillion wellness industry is all around us, Deepak Chopra would argue.
It’s in the air you breathe, the trees in your backyard, the spa with a garden, even right in your pocket. And if you don’t see it all those places just yet, you will soon.
That’s because the wellness guru – spiritual adviser to Oprah Winfrey, founder of the humanitarian- and wellness-oriented Chopra Foundation, integrative medicine physician and author of 90-plus books – sees wellness as an interconnected web of digital tools, individual soul-searching and interpersonal experiences.
His work has him engaging in all of those fronts. During the pandemic he has organised twice-monthly group retreats, where participants convene in the town of Carefree in Arizona for six days to rid their bodies of toxins and learn to tap into primordial sound meditation.
In January he released Digital Deepak, which uses artificial intelligence to offer spiritual guidance that feels like it’s coming straight from the master himself. For $70 a year, his Chopra app is putting meditation and self-care onto small screens everywhere. It came out in August on the Apple Store with Android still to come.
All this made Mr Chopra the leading authority on what wellness travel looks like amid the pandemic – when we all need it but may not be traveling much – and how it is poised to evolve in the near future.
The definition of wellness travel is changing.
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